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Truly Campaign Killing Banner Advertising Mistakes
Banner advertising is one of the most powerful forms of promotional methods on the Internet. You can get massive amounts of targeted traffic coming to your site by investing into banner ads. It’s normal for those who are new to banner advertising to experience many mistakes. You’ll lose money this way and it won’t be very pleasant. Even highly experienced IM marketers commit the occasional blunder. Very many newer marketers have yet to hone their market research skills, and unfortunately that leads to costly errors and mistakes. In this article we shall be looking into 3 such mistakes that you can easily stay away from. So whether you want to advertise products in the 5 Minute Membership Sites niche or any other niche, avoiding these banner ad mistakes will help you immensely.
It’s extremely important that you not only understand what you’re doing, but also know what you’re trying to do with any particular banner ad. One extreme you do not want to go to is making your banner “very” noticeable. Some years ago there was a backlash against banners because advertisers were getting insane with flash animation – people began ignoring all banners. What that means in simplest terms is that you really do not want to ever make your banners irritate people. It makes zero sense to shoot yourself in the foot with stupid banner designs that only make people want to keep reading the page text. It’s really copywriting principles that are applied to banners, and it’s the smartest thing you can do. There is no one size fits all for banner design because you have to think about your target market audience and their needs and preferences. You’ll have higher conversions when the banner graphic image closely matches your landing page as much as possible. You never want to ever do anything that will confuse your prospects. If you need to, you can look at examples on page one of Google. So for example, if you’re advertising products in the Justin Michie niche, you need to make sure that people are able to trust you easily.
Also, you can’t just make any size ads because sites have certain specs; plus you must know the details about all your ads such as dimensions, etc. It won’t be the end of the world, but it will be aggravating if you overlook this little step. The appropriate dimensions of your banners will need to be known by whomever you’re buying ad space from. The best way to work around this would be to follow the IAB standards, which will make sure that ou don’t go wrong.
We’ve shown you some of the more common mistakes seen in banner advertising, and there are others to watch out for. Investing some time to do your homework will go a long way in helping you get a better return on investment. You can make serious money with banner ads, but it will be a good idea to start out slow and develop your skills.
Additional Resources:
Pay Per Click Affiliate Marketing
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